I’m presently in a remote area of Spain outside a teensy, and I mean teensy, town made of stone called Calabuig, down a very long dirt road on a horse farm.
And it’s one of the most happenin places I’ve ever been.
Fancypants people from all over the world haul themselves and their many languages all the way out to this unapologetically inconvenient place to buy furniture and art and the occasional horse.
Meanwhile, most of these people live within spitting distance of some of the most hallowed designers and art galleries in the world, but yet they come in throngs, risking flat tires and hay fever and getting lost amongst the poppy fields.
Cuz my friends who own the place are so excellent I can hardly stand it.
Behold Serge Castella and Jason Flinn, Lifestyle Experts Extraordinaire:
Not only does Serge have impeccable taste in antiques and decor and boyfriends and houseguests, and not only is Jason the most revered horse whisperer/breeder/rider in all of Europe, but…
They are the most generous hosts you’ll ever meet
They are a hoot
They inspire all who darken their doorway by proving that a beautiful, purposeful, interesting, abundant and fun life is available to those who decide to get off their asses and create one.
Which, along with the 70′s white leather porno couch they just put up for sale, keeps people flocking back for more.
Do what you love.
And do it with flair.
It’s the best branding tool in the world.